Lots of people have knowledge of how having links to your video marketing Internet site from several other internet sites gives you a boost in terms of SEO (search engine optimization). But did you realize that it is possible to have very similar results with internal link building? The way in which your blog or website is established can have a substantial impact on your search engine ranking positions, especially if you have a site with numerous different pages. There is a correct and wrong way to go about internal linking.
Remember that there are 3 factors of internal linking that you must deal with: site navigation, in-context linking and anchor text.
Site navigation is just how your site visitor will move through your site. This is the initial step to get your internal link building set up correctly. Basically, you should be backlinking to your best pages from the navigation menu. It does not mean much in case those pages are main categories or just normal webpages. In most cases, you will have 2 navigation menus. One will be for the entire web site and the one reason for this is in order to show your website visitors the main parts of your Internet site. And the second navigation menu will be for informational pages which include those that have your contact details, a brief description of your site, and so on.
In-context linking is exactly what the name suggests. Links which are within the context of your Internet site or blog's text and not in a listing or navigation bar. Search engines prefer in-context links to link lists so it's essential to make sure that your related blogposts or web pages are linked to each other by way of your in-context links. How often you do this will depend on just how expansive your site is. If you have a relatively small blog or website, you won't want to use a lot of inter-linking. Select the most important keyword phrases and link them to your most significant pages. If you have a bigger website, feel free to make use of this approach a little more liberally. Interlinking on a large website provides a a lot greater impact than it does on smaller sites.
Anchor test is also extremely important for search engine optimization. Many people make the blunder of making "useless" words into links. As an example, it is possible to include the phrase "Click here" and link it to the page you want your readers to be taken to. Or maybe you could use the phrase "Get marketing help here" and link just the words "marketing help" to the web page. Marketing help is a much stronger anchor text word to use. Very few individuals are looking for the word "click here" online. You need to tell the major search engines exactly what words are relevant.
If you're able to keep these 3 internal link building factors under consideration, you may either get yourself started on the right foot with a brand new blog site or video marketing website or you could re-structure what you currently have on the web fairly quickly and easily.
Remember that there are 3 factors of internal linking that you must deal with: site navigation, in-context linking and anchor text.
Site navigation is just how your site visitor will move through your site. This is the initial step to get your internal link building set up correctly. Basically, you should be backlinking to your best pages from the navigation menu. It does not mean much in case those pages are main categories or just normal webpages. In most cases, you will have 2 navigation menus. One will be for the entire web site and the one reason for this is in order to show your website visitors the main parts of your Internet site. And the second navigation menu will be for informational pages which include those that have your contact details, a brief description of your site, and so on.
In-context linking is exactly what the name suggests. Links which are within the context of your Internet site or blog's text and not in a listing or navigation bar. Search engines prefer in-context links to link lists so it's essential to make sure that your related blogposts or web pages are linked to each other by way of your in-context links. How often you do this will depend on just how expansive your site is. If you have a relatively small blog or website, you won't want to use a lot of inter-linking. Select the most important keyword phrases and link them to your most significant pages. If you have a bigger website, feel free to make use of this approach a little more liberally. Interlinking on a large website provides a a lot greater impact than it does on smaller sites.
Anchor test is also extremely important for search engine optimization. Many people make the blunder of making "useless" words into links. As an example, it is possible to include the phrase "Click here" and link it to the page you want your readers to be taken to. Or maybe you could use the phrase "Get marketing help here" and link just the words "marketing help" to the web page. Marketing help is a much stronger anchor text word to use. Very few individuals are looking for the word "click here" online. You need to tell the major search engines exactly what words are relevant.
If you're able to keep these 3 internal link building factors under consideration, you may either get yourself started on the right foot with a brand new blog site or video marketing website or you could re-structure what you currently have on the web fairly quickly and easily.
About the Author:
Video Marketing is a scheme which facilitates and encourages individuals to pass along marketing video clips regarding services and products. This can be done by using Social Media Marketing, a superb method that generates backlinks, interest and massive numbers of site views by advertising your website or organization via social media channels.
