The boys from Leicester, Kasabian are already popular with the footballing crowd as their songs have been used in many football ad campaigns, highlights and match promotions. They produce an indie-rock-electro sound which seems to strike a chord with the tempo of football and the excitement it creates; this is why they have recently signed a three year deal with the Barclays premier league.
Their lucrative deal will allow one of their most successful tracks 'fire' to be used in the title sequences of every match over the next three years. If this was only a deal for the UK, it would still be incredibly valuable but the league plans to use the song on every game it shows in the 200 countries it broadcasts.
Marketing manager of Puma, Brett Bellinger, knew that the world cup period would be a difficult time to gain exposure for what is, in comparison, a smaller brand. That's why they opted for a viral campaign that creates intrigue and talk.
Sony, the record label of Kasabian hope the deal will help promote the band's third album, West Ryder Pauper Lunatic Asylum, around the world, raising their international profile. The live matches are viewed by up to 1 billion viewers so they should have no problem.
Despite their success, Adidas were not without their misfortunes; their Jubilani match ball caused much controversy as many of the loosing teams claimed that in being too aerodynamic it became too hard to control although teams who had trained with the ball when it was launched had no complaints during the world cup and winners Spain had never touched one until the first game.
Although Nike made the effort to sponsor individual high profile players, they unfortunately backed the wrong horse. Their 'write the future' ad was undoubtedly the most successful viral campaign but there was one thing Nike couldn't control.
The deal will make the band one of the UK's biggest musical exports since The Beatles; however the lads have not let fame and fortune go to their head and ensure they attend every Leicester City FC match when not on tour.
Their lucrative deal will allow one of their most successful tracks 'fire' to be used in the title sequences of every match over the next three years. If this was only a deal for the UK, it would still be incredibly valuable but the league plans to use the song on every game it shows in the 200 countries it broadcasts.
Marketing manager of Puma, Brett Bellinger, knew that the world cup period would be a difficult time to gain exposure for what is, in comparison, a smaller brand. That's why they opted for a viral campaign that creates intrigue and talk.
Sony, the record label of Kasabian hope the deal will help promote the band's third album, West Ryder Pauper Lunatic Asylum, around the world, raising their international profile. The live matches are viewed by up to 1 billion viewers so they should have no problem.
Despite their success, Adidas were not without their misfortunes; their Jubilani match ball caused much controversy as many of the loosing teams claimed that in being too aerodynamic it became too hard to control although teams who had trained with the ball when it was launched had no complaints during the world cup and winners Spain had never touched one until the first game.
Although Nike made the effort to sponsor individual high profile players, they unfortunately backed the wrong horse. Their 'write the future' ad was undoubtedly the most successful viral campaign but there was one thing Nike couldn't control.
The deal will make the band one of the UK's biggest musical exports since The Beatles; however the lads have not let fame and fortune go to their head and ensure they attend every Leicester City FC match when not on tour.
About the Author:
Puma have managed some endorsement success with their successful Puma King football boot. They narrowly missed out on producing the new Liverpool football shirt
